In the 21st century’s increasingly hypercompetitive borderless world, mergers and acquisitions remain the preferred growth strategy for domestic companies and the preferred investment route for emerging market multinationals undertaking FDI in developed markets. Foreign listings of a company enable rapid equity-funded expansion at home and abroad, facilitate acquisitions with publicly traded stock rather than with cash, improves the balance sheet and financial health of a company, among others. Collectively, these benefits along with hikes in sales, profit, earnings and cash flow help maximize shareholder and firm values.
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Export Market Opportunities/Risks Analysis
Should your well-established, entrenched, incumbent, experienced and profitable organization self-disrupt and/or cannibalize some of its own most profitable products/services as a pathway to ensure its long-run profitability and going concern status? Is this a rhetorical question? Honestly, if you were the CEO of a relatively large global multinational corporation that was confronted with dwindling sales and shrinking margins resulting from rapid changes in consumer requirements/preferences, shorter product life cycles, regionalism and/or globalization and severe competitive pressures, and this self- disruption/cannibalization idea/thought was proposed to you for consideration, how would you react? This is not a rhetorical question because this is a real-world/ practical situation that confronts many developed market multinational entities [DMMEs] especially DMMEs in North America and Europe. Depending on the organization’s sense of urgency and the nature of the response, i.e. proactive, reactive or passive you may self-disrupt and/or self-cannibalize and thus successfully thwart potential disruptors/agile competitors and retain/gain market share and margins or you could fall prey to disruption and thus lose market share along with eroding profitability. If I may quote Steve Jobs to reinforce a useful point here, “If you don’t cannibalize yourself, someone else will”(Jobs, n.d). Under the leadership of Steve Jobs Apple disrupted entire industries and had a track record of cannibalizing its own products all while avoiding being disrupted. This attribute along with its own innovative culture has been key sources of Apple’s competitive advantage and drivers of enterprise growth and profitability. But as a business/competitive strategy in the 21st century undergoes “radical” transformation Apple’s lone differentiation generic strategy may not save it from losing market share to global rivals employing integrative generic strategies unless Apple reembraces self-cannibalization which had been ignored/lost under current management. (more…)
If your business operates in the steel or auto sectors then you probably know or have heard about disruptive innovation because your industry has already been disrupted by disruptors such Nucor Corp or Toyota, Hyundai, Kia, etc. Does it mean that every traditional incumbent is at risk of being disrupted by some small, obscure, under resource company or a traditional incumbent? Not if you, the traditional incumbent is the disruptor like Dow Corning whose forward thinking, proactive, agile, and adaptive approach enabled it to escape disruption by becoming the disruptor and was thus was able to overcome the challenges posed by its relatively small low cost rivals and/or large supplier rivals in the standard silicones business. Dow Corning was known for its innovative high quality products supported by strong service offerings for which customers paid premium prices. However, in the late 1990s commoditization of the standard silicon business presented existential threats to the company’s core business which had slowed dramatically. Confronted with declining performance resulting from customer defections to smaller local suppliers, economies derived from improved efficiency of global and local rivals to undercut their standard silicon products business, Dow Corning embraced and applied the theory of disruptive innovation along with technological leadership to develop high quality standard silicon products which were competitively priced and successfully engineered a turnaround in the company’s fortune. (more…)
Globalization is a rapidly growing and irreversible phenomenon involving a shift towards a more integrated, borderless and interdependent world economy. It is driven by declining trade barriers, changes in and advancements in communication, information, and transportation technology among other forces. Globalization has transformed how businesses operate, compelling companies to reassess and/or change their organizations and open minds as well as boundaries. During the second half of the 20th century, the developed markets of the U.S., E.U. and Japan (collectively termed “triad”) accounted for the bulk of total World GDP and GDP growth. However, during the first decade of the 21st century, despite the tepid economic growth recorded throughout many regions of the world, the rapidly developing economies [RDEs], notably the BRIC (Brazil, Russia, India, and China) economies outperformed their triad rivals. It is projected that together the BRIC economies could be larger than the G6 by 2033 and account for more than 50% of incremental world GDP growth during the second through the third decades of the 21st century. With stellar economic growth forecasted through the first half of the 21st century, the BRIC and other smaller RDEs should rank very high on the global expansion destinations for organizations which seek incremental sales and profit growth opportunities to ensure their long term survival. Globalization has transformed how businesses operate, compelling companies to reassess and/or change their organizations and open minds as well as boundaries. The overarching question facing large numbers of organizations today is no longer whether to globalize but how to effectively compete in an interdependent, complex, and hypercompetitive business environment. To accurately address this overarching question, an organizational must first answer several fundamental questions concerning how to globalize operations to effectively meet an organization’s strategic growth and globalization objectives. These questions include but are not limited to:
Based on anecdotal evidence from observations of the business environments in the developed markets of North America and the EU in the 21st century, this blog aims to argue the case for the moderation in the reliance of market penetration strategy as the optimal grand strategy for achieving developed markets operating entities, but in particular developed markets SMEs’ long term objectives. Since grand/master/corporate level strategies are the strategies for achieving a diversified/multi-business firm’s long term objectives the prudent selection of the optimal mix of the more than dozen available strategies demands careful strategic analysis and strategic choice by forward thinking organizations. Master strategies can be classified in a variety of ways, but the four common ones are: 1. Growth Strategies a) Concentration strategies; b) Integration strategies; and c) Diversification strategies The rationale for pursuing growth strategies is apparent because absent sustainable/profitable growth the going concern status of any entity would be negatively impacted regardless of the firm’s age, size, industry, country of origin, etc 2. Stability/Neutral Strategies These strategies dictate that that the company keeps doing what it has been doing to maintain its competitive position. Firms most likely to pursue stability strategies are? (more…)
The title of the blog may seem a misnomer since unlike grand strategies of which there are at least a dozen alternatives/options organizations may choose from and implement to achieve their long-run objectives. The alternative generic strategies available to organizations for gaining a competitive advantage, on the other hand, are a bit narrower. Porter’s competitive strategy typology is the most popular, internally consistent, and academically well-accepted framework, however, there are also a number of less popular frameworks. Given that the external environment exerts measurable influences on Porter’s five forces that shape strategy, businesses may have to craft appropriate responses by altering their existing business-level strategy to gain/retain/enhance competitive advantage. Overall cost leadership, differentiation, and focus positions are the three generic-business level strategies often mentioned in the strategy literature and implemented in practice by U.S. and other companies worldwide and across a broad spectrum of industries. Professor Porter argued that strategic advantage can be gained by concentrating on either the superior cost strategy or the differentiation strategy. In other words, companies perform best by choosing one strategy to concentrate on, i.e. Porter’s generic strategies are mutually exclusive. The conclusion from a number of competitive strategy studies lends support to Porter’s mutually exclusive generic strategies perspective by suggesting that the singular focus on either the superior cost or differentiation strategy leads to larger market share which then ultimately leads to higher profitability. The common characteristics shared by the leading companies pursuing the superior cost position or the differentiation strategy do not vary across industries. It is noteworthy to understand some researchers contend that a combination of these strategies (i.e. integrated/mixed/ambidextrous strategy) may offer a company the best chance to achieve a competitive advantage. In fact, Porter also did suggest that cost leadership and differentiation can be simultaneously pursued under certain rare conditions but it is unclear how this integrated strategy could be successfully implemented. Apple is an example of an entity that implements the highly differentiated strategy whereas Walmart pursues the superior cost leadership strategy. The mutual exclusivity of the generic strategy framework (i.e. singular generic strategy) was posited/ advanced more than three decades ago when developed markets and developed markets multinationals (DMMEs) dominated both the global economy and the global competitive landscape. Fast forward to the 21st century’s hyper competitive VUCA environment and the question every operating entity but especially the forward thinking entities which seek to formulate and implement competitive strategies for sustainable profitable growth, capture/enhance/retain market share must ask is why, when and how do we implement the integrated strategy for sustainable competitive advantage? Now, if you are a business owner, CEO, or a business executive, what should make you sleep like a baby, i.e. wake up every two hours crying? Well, first, the accelerated innovation and accelerated internationalization of emerging market multinationals (EMMEs). Second, the rising phenomenon termed globality and the fact that in long run globalization is irreversible. Finally, the successful implementation of the integrated/mixed/ambidextrous generic strategy by EMMEs especially select entities from China. To contextualize the argument, let’s take the case of Apple in China and how it lost relatively significant market share to local competitors pursuing the integrated strategy and in particular the market share gains by the relatively new competitors Oppo and Vivo and before Oppo/Vivo, Xiaomi. Apple is and will continue to be a formidable juggernaut so we give credit where it is due. In fact, Apple’s market share in China and globally seem to be stabilizing and since Apple has not altered its differentiation business strategy, then one could argue that the lone singular generic strategy or mutually exclusive generic strategy perspective is just as useful today as it was four decades ago. However, from the author’s humble perspective the utility of the lone/singular generic strategy in the 21st century is open to debate for a number of reasons but especially because; 1) consumers in the rapidly developing economies of Asia, Africa, LATAM and MENAT which are also perhaps largest market for smartphones and basic consumer products seem to have embraced the “good enough” value propositions delivered at relatively affordable prices so that consumers who are seeking to buy relatively “high quality products” with similar functionalities as the premium priced highly differentiated offerings of DMMEs can afford to buy them and this is a game changer in the long run framework. Consequently, it is proposed that the integrated strategy rather than the popular lone/singular generic strategy of the 20th century should be the optimal competitive strategy implemented by profit seeking entities worldwide in the 21st century.
Globalization is a rapidly growing and irreversible phenomenon involving a shift towards a more integrated, borderless and interdependent world economy. It is driven by declining trade barriers, changes in and advancements in communication, information, and transportation technology among other forces. Globalization has transformed how businesses operate, compelling companies to reassess and/or change their organizations and open minds as well as boundaries
Innovation is such a necessity in the twenty first century’s hypercompetitive world that businesses that fail to undertake strategic investments in R&D to introduce innovative products, services, processes or business models run the risk of being eclipsed by innovative competitors, lose key staff, or see deteriorating operating performance.